About.

Storied experience in global trend, design, and direction.

Sarah Eckenhoff is the creative force behind Docent. A creative director and aesthetic trend analyst with a background in both graphic design and product design, she's been making things thoughtfully pretty for over 20 years. 
Through Docent, Sarah partners with retail brands and product manufacturers across home décor, beauty, and apparel, using data-backed research to shape collections that feel relevant, cohesive, innovative, and elevated. She has curated trend for thousands of seasonal Starbucks drinkware products, including collaborations with Disney, Universal, and Stanley and has designed co-branded CPG gift packs sold on shelves of Fortune 500 clients, including Target, Macy's, and Costco.
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