Sarah Eckenhoff is the founder and creative strategist behind Docent, a product direction consultancy for brands and manufacturers navigating an increasingly competitive and trend-saturated retail market. A creative director and trend strategist with more than 20 years of experience, she helps clients turn overwhelming cultural, consumer, and market insights into clear, commercially grounded product direction that their teams can confidently execute.
Throughout her career, Sarah has overseen the design and development of thousands of global products for brands including Starbucks, Disney, and Universal, and for Fortune 500 retail partners including Target, Macy's, and Costco. Her approach combines strategic trend analysis, audience insight, and production-aware creative leadership to help brands create assortments that feel both elevated and commercially relevant.
